AFB International is the leader in pet food palatability. Ensuring product performance for pet food manufacturers – and their customers – is our business.
Palatability
Sensory appeal that stimulates consumption
We Make Pet Food Taste Great.™
AFB International provides pet food solutions that enrich the relationship between pets and their people.
Read MoreOptimizing Palatability Across Life Stages
Link between First Choice and Intake Ratio in Dogs and Cats
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We are looking for new team members that share our passion for pets.
Read MorePartnership
Formulation support and collaboration
People
Knowledgeable friendly experts around the globe
Palatants
The place for pet food insight.
2025 Corporate Sustainability Report: Highlights and Purpose
AFB’s 2025 Corporate Sustainability Report (CSR) provides a comprehensive overview of our efforts and progress in sustainability within the pet food palatant industry. The report outlines our approach to minimizing environmental impact, promoting responsible sourcing, and fostering ethical business practices. We are proud of the successes we’ve achieved and have…
Turning Pet Health Into a Treat: How Palatability Drives Supplement Succcess
As the world of pet pharmaceuticals and supplements advances, pet owners are seeking products that not only support the health and longevity of their companions but also provide ease of use in daily routines. Yet, one of the most persistent hurdles in delivering these benefits is palatability. Tablets, chews, powders,…
Welcoming Jack Van’t Groenewout: Energizing AFB’s Future
A New Chapter Begins in St. Louis AFB is excited to welcome Jack Van’t Groenewout as General Manager, North America. Jack steps into this pivotal role with over thirty years of progressive leadership experience, bringing a track record of driving innovation and operational excellence. In his most recent previous roles,…