AFB International is the leader in pet food palatability. Ensuring product performance for pet food manufacturers – and their customers – is our business.
Palatability
Sensory appeal that stimulates consumption
We Make Pet Food Taste Great.™
AFB International provides pet food solutions that enrich the relationship between pets and their people.
Read MoreLeveraging Moisture to Improve Dry Pet Food
Our 3-Part white paper series: Leveraging Moisture to Improve Palatability, Quality, and Cost Efficiency in Dry Pet Food.
DownloadExplore AFB Opportunities
We are looking for new team members that share our passion for pets.
Read MorePartnership
Formulation support and collaboration
People
Knowledgeable friendly experts around the globe
Palatants
The place for pet food insight.
What Drives Feline Preference in Dry Cat Food?
Cats and dogs evaluate food differently, and those differences matter when developing palatability strategies. In AFB International’s newest white paper, our Science & Technology team examines how dry and liquid palatants influence feline preference in dry cat food. The paper explores the roles of taste, aroma, texture and moisture, along…
How Flavor Migration Is Shaping Palatability in Wet Pet Food
What happens when a palatant is added to only one part of a wet pet food recipe? Yolandi van der Vyver, AFB International’s Wet Technical Application specialist, explores this question in the September issue of PETS International. In a chunks-in-gravy cat food model, six palatants were added exclusively to the…
2026 Corporate Sustainability Report: Our Ongoing Journey
At AFB International, sustainability is an ongoing journey grounded in long-term accountability. Our 2026 Corporate Sustainability Report (CSR) reflects our progress throughout 2025 and our continued commitment to responsible business practices that support our people, our communities, and the environment. “Sustainability means making thoughtful decisions today that do not create…