AFB International is the leader in pet food palatability. Ensuring product performance for pet food manufacturers – and their customers – is our business.
Palatability
Sensory appeal that stimulates consumption
We Make Pet Food Taste Great.™
AFB International provides pet food solutions that enrich the relationship between pets and their people.
Read MorePalatability approaches for performance and profit
Four points to keep in mind when looking into palatability cost savings.
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We are looking for new team members that share our passion for pets.
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Formulation support and collaboration
People
Knowledgeable friendly experts around the globe
Palatants
The place for pet food insight.
Get to know your product!
PETS International, September 2023 Issue article “Get to know your product!” talks about some of the variables that affects your pet food taste. Get to know your product! With prices rising, pet food producers are looking for ways to optimize their formulas and develop new products that are tasty for…
Pet Fair Asia 2023 Reflections
The AFB China Team was excited to attend Pet Fair Asia in August 2023. The show was held at the Shanghai New International Expo Center (SNIEC) with 17 exhibition halls and 230,000 square meters of exhibition space. About 2,200 brands participated as exhibitors and more than 250,000 visitors attended the…
Market Trends and Highlights from SUPERZOO 2023
The AFB team attended the SuperZoo trade show this last week in Las Vegas, NV. The event hosted over 1,100 exhibitors showcasing their products across 292,000 square feet of booths. The New Product Showcase was the most full it has been over the last two years with bundled benefits, brand…