We Make Pet Food Taste Great.™

AFB International provides pet food solutions that enrich the relationship between pets and their people.

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Palatability approaches for performance and profit

Four points to keep in mind when looking into palatability cost savings.

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Explore AFB Opportunities

We are looking for new team members that share our passion for pets.

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The Leader in Pet Food Palatability

Learn about what we do and how we do it.

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Sensory appeal that stimulates consumption


Formulation support and collaboration


Knowledgeable friendly experts around the globe

AFB International is the leader in pet food palatability. Ensuring product performance for pet food manufacturers – and their customers – is our business.

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The place for pet food insight.

AFB Thailand Team attends Pet Fair South East Asia

The AFB International team recently attended the Pet Fair South East Asia trade show in Bangkok, Thailand from October 25-27th. ️ With a total of 9,646 trade visitors from 74 countries, this was an exciting opportunity to connect with 281 exhibiting companies from 43 countries! Notably, our new AFB Thailand…

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Get to know your product!

PETS International, September 2023 Issue article “Get to know your product!” talks about some of the variables that affects your pet food taste. Get to know your product! With prices rising, pet food producers are looking for ways to optimize their formulas and develop new products that are tasty for…

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Pet Fair Asia 2023 Reflections

The AFB China Team was excited to attend Pet Fair Asia in August 2023. The show was held at the Shanghai New International Expo Center (SNIEC) with 17 exhibition halls and 230,000 square meters of exhibition space. About 2,200 brands participated as exhibitors and more than 250,000 visitors attended the…

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