We Make Pet Food Taste Great.™

AFB International provides pet food solutions that enrich the relationship between pets and their people.

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Palatability approaches for performance and profit

Four points to keep in mind when looking into palatability cost savings.

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Explore AFB Opportunities

We are looking for new team members that share our passion for pets.

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The Leader in Pet Food Palatability

Learn about what we do and how we do it.

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Sensory appeal that stimulates consumption


Formulation support and collaboration


Knowledgeable friendly experts around the globe

AFB International is the leader in pet food palatability. Ensuring product performance for pet food manufacturers – and their customers – is our business.

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The place for pet food insight.

Pet Food Industry Trends – Zoomark 2023

From May 15-17th the twentieth edition of the pet industry tradeshow Zoomark was held in Bologna, Italy. Zoomark is a rising tradeshow in Europe with 1,060 exhibitors, more than double the amount of the edition of 2021. The exhibitors originated from 57 countries across the globe. AFB International was excited…

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Petfood Forum 2023 Reflections

AFB recently wrapped up another fantastic Petfood Forum in Kansas City, Missouri! This global conference and exhibition took place May 1-3, 2023 and was great for pet food industry professionals to connect, learn about trends, and share ideas. This year, there were almost 400 exhibitors and thousands of attendees from…

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China Market Trends and Tradeshow Highlights

The 11th Beijing International Pet Products Exhibition (referred to as: Eagle Beijing Pet Fair) was held from 29 March to 1 April 2023 at the China International Exhibition Centre (Shunyi New Hall). The show brings together 1,300 quality enterprises, 11,000 exhibiting brands, 120,000 square meters of display area, and the…

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