Data-driven innovation uses data to create new products, services, or solutions that satisfy customers. For the pet food industry, data-driven innovation is crucial for improving the palatability and product consistency of pet food products. Product consistency is delivering the same flavor in every batch of pet food, keeping pets happy,...
Improving Wet Cat Food Palatability
The wet cat food market is dynamic and growing. New ingredients, product forms and package types make creating palatable wet cat food a challenging task. AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats prefer. To read more about this initiative, download the article from the October 2019 issue of Pets International magazine.