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Measuring cats’ enjoyment of food – beyond the standard metric of intake ratio

AFB International was honored to have the opportunity to bring our palatability research to the China pet food market.  Partnering with Charlie Xie, Technical Manager for AFB China, we recently presented our research on measuring cats’ eating enjoyment at the China Online Forum – Pet Food Technology, Application and Innovation.

As mentioned in the video, you can download the white paper “Measuring Cats’ Food Enjoyment”.

For more information about Applied Behavior, please contact your account representative or

If you are located in the China market, please email Charlie Xie, AFB China, Technical Manager,