From May 15-17th the twentieth edition of the pet industry tradeshow Zoomark was held in Bologna, Italy. Zoomark is a rising tradeshow in Europe with 1,060 exhibitors, more than double the amount of the edition of 2021. The exhibitors originated from 57 countries across the globe. AFB International was excited...
Tempting prospects in the pet treats market
Pet treats are big business. Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year. However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat. Download AFB’s article from the May 2020 issue of Pets International magazine to read more about treat palatability and measures of success.