All Pet Food Magazine recently talked with Marcelo Beraldo da Costa, LATAM Director of AFB International, about the challenges, growth, innovations and solutions the company will be working on this year. Tell us a little about your professional career. Before joining AFB, my most outstanding experience, I worked as a...
Tempting prospects in the pet treats market
Pet treats are big business. Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year. However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat. Download AFB’s article from the May 2020 issue of Pets International magazine to read more about treat palatability and measures of success.