Our recent PETS International advertorial discusses how gently cooked pet food has emerged as a popular trend among pet owners seeking to provide their furry companions with meals that resemble home-cooked food. These products, prepared through methods such as steaming, sous-vide, or low-temperature cooking, offer a trustworthy experience with easy-to-understand...
Turning Pet Health Into a Treat: How Palatability Drives Supplement Succcess
As the world of pet pharmaceuticals and supplements advances, pet owners are seeking products that not only support the health and longevity of their companions but also provide ease of use in daily routines. Yet, one of the most persistent hurdles in delivering these benefits is palatability. Tablets, chews, powders, and liquids often contain functional ingredients with bitter or medicinal tastes that pets instinctively resist. If the product isn’t appetizing, even the most carefully formulated supplement may be left untouched, diminishing its intended impact on the pet’s well-being.
This is where AFB comes in as your innovative partner for palatant and flavor enhancement. With decades of expertise and a portfolio tailored to the unique preferences of cats and dogs, AFB transforms functional products into irresistibly tasty experiences, ensuring compliance, convenience, and consistent health support.
Whether you’re developing a novel joint supplement, a daily multivitamin, or a targeted pharmaceutical, AFB collaborates with you to deliver solutions that satisfy both the nutritional science and the palate of your customers’ beloved pets.
Read more in the September Issue of PETS International magazine.