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Why is p-Value Important in Palatability Assessments?

In the pet food industry, business decisions about product advancement are based on comparative palatability assessments using data. Pet preferences are most often determined using two-bowl trials. Data from these or any comparisons must be carefully analyzed to tell an accurate story. The first step in this analysis is to define what measure you will use for preference. The next step is to determine the p-value, a statistic that indicates whether a hypothetical situation seems reasonable after collecting and analyzing the data.

Researchers at AFB address the methods used for determining pet food product preferences, how to select your sample size for the preference trial (which can differ in different regions) and how to interpret the p-Value in our “THE IMPORTANCE OF P-VALUE IN PALATABILITY ASSESSMENTS” white paper.