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AFB is traveling all over the globe in 2024!

We are excited to announce that we will be participating in six different tradeshows and expos across the globe this year! These events are crucial for us as they enable us to connect with our customers, vendors, and other important industry contacts. Moreover, these customer-facing pet food industry events help us to showcase our latest research, global resources, and palatability products and solutions. We would love to meet you at one of these events!

Petfood Forum April 29 – May 1 in Kansas City, Missouri USA

In just 13 days, the AFB Team is traveling to Kansas City! Make sure to stop by our booth 1300, to learn how our experts, services, and products can meet your specific needs with our consultative approach.

While you are at the show, stop by the poster presentations in the Future of Pet Food Pavilion, and check out AFB’s poster entitled “Kibble Size and Its Impact on Feline Palatability” by Greg Hibbard, Senior Scientist, AFB Product Development. Greg will be there to talk about the palatability study findings – it might surprise you. Be on the lookout for the future whitepaper on Palatants+.

Interzoo May 7 – 10 in Nuremberg, Germany

The next stop will be in Nuremberg for Interzoo, which is the world’s leading tradeshow for the international pet industry! Every two years, Interzoo attracts thousands from all around the world, to see a diverse range of products for pets. And we will be there in Hall 6, booth 321. Stop by to meet our Global Sales, Marketing, and R&D Teams.

A special presentation will be given at our booth – an Eat & Learn experience to connect the sensory relationships we have with certain flavors, and how they relate to our pet’s enjoyment of their foods, supplements, and treats. Check out the details here.

Fenagra June 5 – 6 in São Paulo, Brazil

Then the AFB Team is off to São Paulo for one of the largest events for the Latin American pet food market – Fenagra! The event has moved from Campinas to a much larger facility for 2024. Our commercial team wants to meet with you to learn about your unique pet food needs and how palatants play a part in your products. Visit us at Booth E30, or set-up a meeting by emailing

Foro Mascotas June 26 – 28 in Guadalajara, Mexico

The global tour continues to Mexico at the Expo Guadalajara for Foro Mascotas. Our booth G2 will be staffed with AFB’s Global Marketing and Sales, so stop by to discuss your pet food product needs.

“We have been participating at Foro Mascotas for 10 years. It’s a great opportunity to talk face-to-face with our customers to learn about their needs and reach out to potential customers to expand our presence in México. Over the years, Foro Mascotas has grown to 80 booths and 1,350 attendees from 15 countries.” – Ana Mendes and Jeanette Cano, AFB Mexico

CIPAL (Congress of the Pet Food Industry in Latin America) September 25 – 26 in Puerto Madero, Argentina

Staying in Latin America, we meet again for CIPAL! This show is held every other year and is a great place for learn about new trends and technologies from the pet food industry in Latin America. Look for us at booth G1 to learn how AFB uses scientific approaches and advanced technologies to help customers maximize pet food performance.

Pet Fair South East Asia October 30 – November 1 in Bangkok, Thailand

Now we travel to the other side of the globe to exhibit for the first time at Pet Fair South East Asia! We are very excited to be a part of this event, as we have expanded our global reach into this region. Our first production facility and regional headquarters in the Asia Pacific region will be in Samut Prakan, Thailand. We are targeting to start commercial production in summer 2024. Remember to find AFB at the show to find out more information on how our new Thailand facility can help you improve the palatability of your pet food products. Or don’t wait until October – contact Bas Melssen today at