We are pleased to announce our latest whitepaper, “Kibble Size and its Impact on Feline Palatability,” which provides in-depth insights into the preferences of cats regarding kibble size. This study builds on prior research that determined the “disc” shape to be the most palatable for cats. Our latest findings analyze...

How can palatants strengthen the position of gently cooked meals?
Our recent PETS International advertorial discusses how gently cooked pet food has emerged as a popular trend among pet owners seeking to provide their furry companions with meals that resemble home-cooked food. These products, prepared through methods such as steaming, sous-vide, or low-temperature cooking, offer a trustworthy experience with easy-to-understand packaging and labels.
Manufacturers face unique challenges in this evolving market. The different cooking methods used in gently cooked pet food affect flavor development and palatability, as well as the look and texture of the final product. To achieve the desired flavor profile and enhance the attractiveness of these meals, manufacturers must adjust palatants according to the specific cooking methods and labeling requirements.
The AFB team of application technologists is prepared to collaborate on creating the best palatants for this new segment of products, along with providing training and insights on flavor building specific to any producer’s needs.