From May 15-17th the twentieth edition of the pet industry tradeshow Zoomark was held in Bologna, Italy. Zoomark is a rising tradeshow in Europe with 1,060 exhibitors, more than double the amount of the edition of 2021. The exhibitors originated from 57 countries across the globe. AFB International was excited...
Industry perspective: Understanding Palatability
In the pet food industry the word palatability is used frequently.
Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue.
We were excited to have 3 of our AFB Research & Development colleagues interviewed in the article: Susan Jojola, Ph.D, Manager, Applied Behavior; Preetha Banerjee, Manager, Customer Engagement; and Julie Ledyayev, Customer Engagement Scientist. Read what they had to say about the process of developing palatants to meet each customer’s interpretation of palatability.