AFB International was honored to have the opportunity to bring our palatability research to the China pet food market. Partnering with Charlie Xie, Technical Manager for AFB China, we recently presented our research on measuring cats’ eating enjoyment at the China Online Forum – Pet Food Technology, Application and Innovation....
Measuring Cats’ Food Enjoyment
Typical cat food palatability assessment methods like two-bowl or one-bowl trials are a valuable way to evaluate food preference and acceptance. AFB International also wanted to determine other ways to evaluate cat food enjoyment, and develop new methods that would be representative of what a pet parent might experience at home.
To learn more about how these behavior measures can provide insight to product performance and augment consumption data, download our latest white paper “Beyond Consumption: Measuring Cats’ Food Enjoyment”.