Archives: White paper

Pet food palatability is the result of what we at AFB International call “the triangle of palatability success”: ingredients, palatants and processing. Fats can provide important functions on all three sides of the triangle. At AFB’s European headquarters in Oss, The Netherlands, the research and development team’s job is to…

  • Posted in Palatability
  • Comments Off on Fat Quality: Impact of Fats on Palatability

Paired Comparison assessments can tell us something different than Monadic assessments. Paired Comparison uses two bowls, where two different foods are presented. In Monadic testing, only one bowl of food is presented. Which one is better? It depends on what question is being asked. The protocols for each assessment provide…

  • Posted in Measurement
  • Comments Off on Paired vs. Monadic

Mealtime is one of the best opportunities for pet parents to interact with their cats and further enrich the human-pet bond. A pet parent’s perception of their cat’s enjoyment of a meal is important. The more a cat enjoys its food, the more likely the pet parent is to purchase…

  • Posted in Dog & Cat Insights
  • Comments Off on BEYOND CONSUMPTION: Measuring Cat’s Food Enjoyment

DRY PALATANTS Dry palatants are flowable powders that are that are used inside or applied topically to enhance the flavor profile of pet foods, treats and supplements. These low-moisture powders range in color from light tan to dark brown, have an attractive food safety profile, and can be shipped economically…

  • Posted in Application
  • Comments Off on Palatants: Storage and Stability