Tag: palatability testing

Petfood Forum is back in person for 2021, and AFB International wants to reconnect with you! We missed the in-person interactions with our customers last year at Petfood Forum Connect, so we are excited to attend as a return exhibitor.  The in-person event will be in Kansas City, Missouri USA…

The pet food industry recognizes that palatants are a main contributor of inorganic phosphorus in a finished cat food. It is also acknowledged it is a challenge to lower the level of phosphorus while maintaining palatability. Scientists at AFB succeeded in developing new feline palatant solutions to address the challenge….

Tim Koester, Product Manager at AFB International talks about our membership with the Pet Sustainability Coalition in our newest vlog. If you would like to learn more about AFB’s sustainability efforts, contact Tim Koester at tkoester@afbinternational.com.

AFB International was honored to have the opportunity to bring our palatability research to the China pet food market.  Partnering with Charlie Xie, Technical Manager for AFB China, we recently presented our research on measuring cats’ eating enjoyment at the China Online Forum – Pet Food Technology, Application and Innovation….

In the pet food industry, business decisions about product advancement are based on comparative palatability assessments using data. Pet preferences are most often determined using two-bowl trials. Data from these or any comparisons must be carefully analyzed to tell an accurate story. The first step in this analysis is to…

In the pet food industry the word palatability is used frequently. Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue. We were excited to have 3 of…

Aroma and taste are important variables in pet food palatability. However, our canine and feline companions can’t tell us what aroma they smell or flavors they taste, so how do we know which pet food they prefer? Electronic sensors have the ability to help scientists analyze the overall smell and…