Tag: palatability performance

AFB International is proud to be a part of this year’s All Pet Food Day and to have the opportunity to train the leaders of the future.  At this virtual conference on August 26th, pet food professionals can get the latest updates on nutrition and processing from industry experts. Cesar…

Petfood Forum is back in person for 2021, and AFB International wants to reconnect with you! We missed the in-person interactions with our customers last year at Petfood Forum Connect, so we are excited to attend as a return exhibitor.  The in-person event will be in Kansas City, Missouri USA…

The pet food industry recognizes that palatants are a main contributor of inorganic phosphorus in a finished cat food. It is also acknowledged it is a challenge to lower the level of phosphorus while maintaining palatability. Scientists at AFB succeeded in developing new feline palatant solutions to address the challenge….

Tim Koester, Product Manager at AFB International talks about our membership with the Pet Sustainability Coalition in our newest vlog. If you would like to learn more about AFB’s sustainability efforts, contact Tim Koester at tkoester@afbinternational.com.

AFB International was honored to have the opportunity to bring our palatability research to the China pet food market.  Partnering with Charlie Xie, Technical Manager for AFB China, we recently presented our research on measuring cats’ eating enjoyment at the China Online Forum – Pet Food Technology, Application and Innovation….

In the pet food industry, business decisions about product advancement are based on comparative palatability assessments using data. Pet preferences are most often determined using two-bowl trials. Data from these or any comparisons must be carefully analyzed to tell an accurate story. The first step in this analysis is to…

September and October usually bring football games, apple picking, pumpkin patches, and haunted houses. At AFB, like many other organizations, we also spend these months at career fairs across the country searching for the next class of Interns and New Graduates to join our team! But just like everything in…

People expend a great deal of effort making food taste good.  Is it any wonder that our pets respond to food flavors as well?  Not only do we want pets to enjoy mealtime, we want to ensure they’re getting proper nutrition to support a vibrant, healthy life. Our recent video…

Why it is not a simple question to answer.

Joining AFB as the VP of Research and Development is a great opportunity to partner with a growing organization that’s really focused on delivering something amazing for those important members of our family – our pets. I also find the degree of passion that my colleagues have for this industry…

AFB International is excited to be part of the Petfood Forum CONNECT virtual event to be held September 9 – 10 and September 15 – 17.  This new digital experience offers a unique way to interact, learn and share with key members of the pet food industry.  You will be…

In the pet food industry the word palatability is used frequently. Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue. We were excited to have 3 of…

The wet cat food market is dynamic and growing.  New ingredients, product forms and package types make creating palatable wet cat food a challenging task.  AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats…

Customers often ask us questions like:  “Is the adherence of the palatant consistent throughout my production process?” or “Am I applying too much or too little palatant?” Pet food manufacturers know that a consistent palatant coating leads to better product performance. AFB has the methods to measure the expected amount…