Tag: AFB International

Learn about AFB – who we are and how we work – in our new video.

It’s 8 am and Greg and Phillip are beginning their day at AFB International. As they settle into the office and Greg walks to the coffee bar, he sees his coworker who asks if Phillip is here today because she has a treat for him. No, Phillip is not an…

AFB International is proud to be a part of this year’s All Pet Food Day and to have the opportunity to train the leaders of the future.  At this virtual conference on August 26th, pet food professionals can get the latest updates on nutrition and processing from industry experts. Cesar…

Petfood Forum is back in person for 2021, and AFB International wants to reconnect with you! We missed the in-person interactions with our customers last year at Petfood Forum Connect, so we are excited to attend as a return exhibitor.  The in-person event will be in Kansas City, Missouri USA…

The pet food industry recognizes that palatants are a main contributor of inorganic phosphorus in a finished cat food. It is also acknowledged it is a challenge to lower the level of phosphorus while maintaining palatability. Scientists at AFB succeeded in developing new feline palatant solutions to address the challenge….

Tim Koester, Product Manager at AFB International talks about our membership with the Pet Sustainability Coalition in our newest vlog. If you would like to learn more about AFB’s sustainability efforts, contact Tim Koester at tkoester@afbinternational.com.

AFB International was honored to have the opportunity to bring our palatability research to the China pet food market.  Partnering with Charlie Xie, Technical Manager for AFB China, we recently presented our research on measuring cats’ eating enjoyment at the China Online Forum – Pet Food Technology, Application and Innovation….

In the pet food industry, business decisions about product advancement are based on comparative palatability assessments using data. Pet preferences are most often determined using two-bowl trials. Data from these or any comparisons must be carefully analyzed to tell an accurate story. The first step in this analysis is to…

People expend a great deal of effort making food taste good. Is it any wonder that our pets respond to food flavors as well? Not only do we want pets to enjoy mealtime, we want to ensure they’re getting proper nutrition to support a vibrant, healthy life. Our recent video All About…

Creating a product that satisfies a cat’s preference can be challenging. Drivers such as aroma, taste and temperature are important in determining if a cat will prefer a particular food. A cat’s teeth are made for shearing and tearing, thus making kibble texture and size another factor in determining which…

In the pet food industry the word palatability is used frequently. Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue. We were excited to have 3 of…

Aroma and taste are important variables in pet food palatability. However, our canine and feline companions can’t tell us what aroma they smell or flavors they taste, so how do we know which pet food they prefer? Electronic sensors have the ability to help scientists analyze the overall smell and…

The wet cat food market is dynamic and growing.  New ingredients, product forms and package types make creating palatable wet cat food a challenging task.  AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats…

AFB International’s recent research on preferences in kibble fat sources and concentrations can be found in the recent white paper titled “Fat Type and Amount: Its Impact on Palatability”. Led by AFB scientist Greg Hibbard, these findings were also presented in a poster session at Petfood Forum. “We wanted to…