Tag: Palatants
It’s 8 am and Greg and Phillip are beginning their day at AFB International. As they settle into the office and Greg walks to the coffee bar, he sees his coworker who asks if Phillip is here today because she has a treat for him. No, Phillip is not an…
AFB International is proud to be a part of this year’s All Pet Food Day and to have the opportunity to train the leaders of the future. At this virtual conference on August 26th, pet food professionals can get the latest updates on nutrition and processing from industry experts. Cesar…
In the pet food industry, business decisions about product advancement are based on comparative palatability assessments using data. Pet preferences are most often determined using two-bowl trials. Data from these or any comparisons must be carefully analyzed to tell an accurate story. The first step in this analysis is to…
People expend a great deal of effort making food taste good. Is it any wonder that our pets respond to food flavors as well? Not only do we want pets to enjoy mealtime, we want to ensure they’re getting proper nutrition to support a vibrant, healthy life. Our recent video All About…
In the pet food industry the word palatability is used frequently. Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue. We were excited to have 3 of…
The wet cat food market is dynamic and growing. New ingredients, product forms and package types make creating palatable wet cat food a challenging task. AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats…
Customers often ask us questions like: “Is the adherence of the palatant consistent throughout my production process?” or “Am I applying too much or too little palatant?” Pet food manufacturers know that a consistent palatant coating leads to better product performance. AFB has the methods to measure the expected amount…